To find out more about the ingredients used in the product and its function simply click on ingredient name. Due to limited space on pack, we also disclose a longer list of fragrance ingredients. For recently launched products or where the formulation has changed, this detailed fragrance information might not be immediately available as it takes time to update each product page.
We take great care to ensure information on this site is up to date. However, please always check the product packaging for the most up to date ingredients used.
All product names which include a date (month and year) are no longer manufactured.
Ingredient | Function |
---|---|
Sodium Dodecylbenzenesulfonate |
Surfactant
An ingredient which helps to clean or remove dirt and oil, creating foam when used with water |
Sodium carbonate |
Builder
Reduces water hardness, makes cleaning products more effective |
Sodium citrate |
Builder
Reduces water hardness, makes cleaning products more effective |
Sodium Acrylic Acid/MA Copolymer |
Structurant
Gives a product form or shape |
Aqua |
Bulking Agent
Diluant. Dilutes solids or liquids to allow for more accurate dosing |
Tetrasodium Etidronate |
Sequestrant
Helps prevent impurities from water from causing adverse effects on product performance, appearance, or stability. |
Sodium Lauryl Sulfate |
Surfactant
An ingredient which helps to clean or remove dirt and oil, creating foam when used with water |
C12-15 Pareth-7 |
Surfactant
An ingredient which helps to clean or remove dirt and oil, creating foam when used with water |
Citric acid |
Builder
Reduces water hardness, makes cleaning products more effective |
Sodium Silicate |
Builder
Reduces water hardness, makes cleaning products more effective |
Corn Starch Modified |
Enzyme Stabiliser
Makes an enzyme last longer in liquid detergent |
Polyethylene Terephthalate |
Anti-redeposition Agent
Helps prevent the removed dirt in washing water from reattaching to a surface |
Silica |
Additive
Added to a product to improve one or more important properties |
Sodium sulfate |
Bulking Agent
Diluant. Dilutes solids or liquids to allow for more accurate dosing |
Zeolite |
Builder
Reduces water hardness, makes cleaning products more effective |
Parfum |
Fragrance
Provides a distinctive, pleasant smell
|
Phenylpropyl Dimethicone |
Antifoaming Agent
Prevents excessive foam or bubbles forming when a product is used |
Glyceryl Stearates |
Emulsion Stabiliser
Prevents a mixture from separating and helping to increase a product's shelf life |
Cellulose Gum |
Anti-redeposition Agent
Helps prevent the removed dirt in washing water from reattaching to a surface |
Sodium Polyacrylate |
Structurant
Gives a product form or shape |
Sodium chloride |
Process by-product
A secondary component/ingredient which is created when making the product |
Sodium bicarbonate |
Builder
Reduces water hardness, makes cleaning products more effective |
Aluminum Silicate |
Anticaking Agent
Helps to prevent the formation of lumps in the product. |
Disodium Distyrylbiphenyl Disulfonate |
Optical Brightener
Provides additional brightness to the surface to which product is applied. |
CI 74160 |
Colourant
Colours the product, your hair or skin |
Sodium Thioglycolate |
Process by-product
A secondary component/ingredient which is created when making the product |
Glycerin |
Bulking Agent
Diluant. Dilutes solids or liquids to allow for more accurate dosing |
CI 50325 |
Colourant
Colours the product, your hair or skin |
Sodium o-Phenylphenate |
Preservative
This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds |