To find out more about the ingredients used in the product and its function simply click on ingredient name. Due to limited space on pack, we also disclose a longer list of fragrance ingredients. For recently launched products or where the formulation has changed, this detailed fragrance information might not be immediately available as it takes time to update each product page.
We take great care to ensure information on this site is up to date. However, please always check the product packaging for the most up to date ingredients used.
All product names which include a date (month and year) are no longer manufactured.
| Ingredient | Function |
|---|---|
| Sodium Sulfate |
Bulking Agent
Diluant. Dilutes solids or liquids to allow for more accurate dosing |
| Sodium Carbonate |
Builder
Reduces water hardness, makes cleaning products more effective |
| Sodium Dodecylbenzenesulfonate |
Surfactant
An ingredient which helps to clean or remove dirt and oil, creating foam when used with water |
| Sodium Silicate |
Builder
Reduces water hardness, makes cleaning products more effective |
| Dolomite |
Builder
Reduces water hardness, makes cleaning products more effective |
| Aqua |
Bulking Agent
Diluant. Dilutes solids or liquids to allow for more accurate dosing |
| C12-15 Pareth-7 |
Surfactant
An ingredient which helps to clean or remove dirt and oil, creating foam when used with water |
| Bentonite |
Softness Extender
Makes a softening agent more effective and last longer |
| Citric Acid |
Builder
Reduces water hardness, makes cleaning products more effective |
| Sodium Chloride |
Process by-product
A secondary component/ingredient which is created when making the product |
| Sodium Acrylic Acid/MA Copolymer |
Structurant
Gives a product form or shape |
| Parfum |
Fragrance
Provides a distinctive, pleasant smell |
| Tetrasodium Etidronate |
Sequestrant
Helps prevent impurities from water from causing adverse effects on product performance, appearance, or stability. |
| Zeolite |
Builder
Reduces water hardness, makes cleaning products more effective |
| Sodium Carbonate Peroxide |
Oxidising Agent
In laundry and household care products stains are removed by oxidation (bleaching). |
| Stearic Acid |
Surfactant
An ingredient which helps to clean or remove dirt and oil, creating foam when used with water |
| Palmitic Acid |
Surfactant
An ingredient which helps to clean or remove dirt and oil, creating foam when used with water |
| Corn Starch Modified |
Enzyme Stabiliser
Makes an enzyme last longer in liquid detergent |
| Silica |
Additive
Added to a product to improve one or more important properties |
| Disodium Anilinomorpholinotriazinylaminostilbenesulfonate |
Optical Brightener
Provides additional brightness to the surface to which product is applied. |
| Parfum |
Fragrance
Provides a distinctive, pleasant smell |
| Phenylpropyl Dimethicone |
Antifoaming Agent
Prevents excessive foam or bubbles forming when a product is used |
| Glyceryl Stearates |
Emulsion Stabiliser
Prevents a mixture from separating and helping to increase a product's shelf life |
| Sodium Polyacrylate |
Structurant
Gives a product form or shape |
| Subtilisin |
Enzyme
Boosts the cleaning properties of a product to help remove specific stains at lower temperatures e.g. fats, egg, blood. |
| Butylphenyl Methylpropional |
Fragrance
Provides a distinctive, pleasant smell |
| Calcium Carbonate |
Bulking Agent
Diluant. Dilutes solids or liquids to allow for more accurate dosing |
| Peptides, salts, sugars from fermentation (process) |
Process by-product
A secondary component/ingredient which is created when making the product |
| Dextrin |
Binder
Helps materials to bind or stick together |
| Kaolin |
Bulking Agent
Diluant. Dilutes solids or liquids to allow for more accurate dosing |
| Cellulose |
Binder
Helps materials to bind or stick together |
| Myristic Acid |
Surfactant
An ingredient which helps to clean or remove dirt and oil, creating foam when used with water |
| PEG-75 |
Binder
Helps materials to bind or stick together |
| Sodium Polyaryl Sulphonate |
Process by-product
A secondary component/ingredient which is created when making the product |
| CI 12490 |
Colourant
Colours the product, your hair or skin |
| CI 45100 |
Colourant
Colours the product, your hair or skin |
| CI 61585 |
Colourant
Colours the product, your hair or skin |
| CI 77891 |
Colourant
Colours the product, your hair or skin |
