Toni&Guy Shampoo Illuminate Blonde

To find out more about the ingredients used in the product and its function simply click on ingredient name. Due to limited space on pack, we also disclose a longer list of fragrance ingredients. For recently launched products or where the formulation has changed, this detailed fragrance information might not be immediately available as it takes time to update each product page.

We take great care to ensure information on this site is up to date. However, please always check the product packaging for the most up to date ingredients used.

All product names which include a date (month and year) are no longer manufactured.

Ingredient	Function
Aqua	Solvent Dissolves substances or ingredients
Sodium Laureth Sulfate	Surfactant An ingredient which helps to clean or remove dirt and oil, creating foam when used with water
Cocamidopropyl Betaine	Surfactant An ingredient which helps to clean or remove dirt and oil, creating foam when used with water
Dimethiconol	Hair Conditioning Agent Helps to improve the gloss, sheen and texture of your hair
Sodium chloride	Viscosity Controlling Agent Controls the density or thickness of a product
Glycol Distearate	Opacifier Makes the product appear more opaque or pearly
Parfum	Fragrance Provides a distinctive, pleasant smell
Glycerin	Humectant Helps to retain water in a product, in hair or the top layers of skin
Carbomer	Viscosity Controlling Agent Controls the density or thickness of a product
Guar Hydroxypropyltrimonium Chloride	Hair Conditioning Agent Helps to improve the gloss, sheen and texture of your hair
Cocamide MEA	Surfactant An ingredient which helps to clean or remove dirt and oil, creating foam when used with water
Sodium hydroxide	pH Adjuster Controls the acidity / alkalinity balance of products
TEA-Dodecylbenzenesulfonate	Emulsifier Helps two or more liquids, that don't usually combine to form a single solution; often referred to as an 'emulsion'
Citric acid	pH Adjuster Controls the acidity / alkalinity balance of products
TEA-Sulfate	Emulsion Stabiliser Prevents a mixture from separating and helping to increase a product's shelf life
Mica	Opacifier Makes the product appear more opaque or pearly
Disodium EDTA	Sequestrant Helps prevent impurities from water from causing adverse effects on product performance, appearance, or stability.
DMDM Hydantoin	Preservative This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds
CI 77891	Colourant Colours the product, your hair or skin
PEG-45M	Slip Modifier Helps a product spread more easily
Linalool	Fragrance Provides a distinctive, pleasant smell
Sodium benzoate	Preservative This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds
Limonene	Fragrance Provides a distinctive, pleasant smell
Phenoxyethanol	Preservative This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds
Magnesium Nitrate	Viscosity Controlling Agent Controls the density or thickness of a product
CI 77491	Colourant Colours the product, your hair or skin
Citronellol	Fragrance Provides a distinctive, pleasant smell
Geraniol	Fragrance Provides a distinctive, pleasant smell
Silica	Anticaking Agent Helps to prevent the formation of lumps in the product.
Methylchloroisothiazolinone	Preservative This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds
Magnesium chloride	Viscosity Controlling Agent Controls the density or thickness of a product
Methylisothiazolinone	Preservative This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds
CI 19140	Colourant Colours the product, your hair or skin
PPG-12	Viscosity Controlling Agent Controls the density or thickness of a product