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Toni&Guy Shampoo Normal (Cleanse)

To find out more about the ingredients used in the product and its function simply click on ingredient name. Due to limited space on pack, we also disclose a longer list of fragrance ingredients. For recently launched products or where the formulation has changed, this detailed fragrance information might not be immediately available as it takes time to update each product page.

We take great care to ensure information on this site is up to date. However, please always check the product packaging for the most up to date ingredients used.

All product names which include a date (month and year) are no longer manufactured.

Ingredient Function
Aqua Solvent
Dissolves substances or ingredients
Sodium Laureth Sulfate Surfactant
An ingredient which helps to clean or remove dirt and oil, creating foam when used with water
Cocamidopropyl Betaine Surfactant
An ingredient which helps to clean or remove dirt and oil, creating foam when used with water
Sodium chloride Viscosity Controlling Agent
Controls the density or thickness of a product
Glycol Distearate Opacifier
Makes the product appear more opaque or pearly
Parfum Fragrance
Provides a distinctive, pleasant smell
Glycerin Humectant
Helps to retain water in a product, in hair or the top layers of skin
Carbomer Viscosity Controlling Agent
Controls the density or thickness of a product
Dimethiconol Hair Conditioning Agent
Helps to improve the gloss, sheen and texture of your hair
Guar Hydroxypropyltrimonium Chloride Hair Conditioning Agent
Helps to improve the gloss, sheen and texture of your hair
Cocamide MEA Surfactant
An ingredient which helps to clean or remove dirt and oil, creating foam when used with water
Sodium hydroxide pH Adjuster
Controls the acidity / alkalinity balance of products
Citric acid pH Adjuster
Controls the acidity / alkalinity balance of products
Disodium EDTA Sequestrant
Helps prevent impurities from water from causing adverse effects on product performance, appearance, or stability.
TEA-Dodecylbenzenesulfonate Emulsifier
Helps two or more liquids, that don't usually combine to form a single solution; often referred to as an 'emulsion'
TEA-Sulfate Emulsion Stabiliser
Prevents a mixture from separating and helping to increase a product's shelf life
DMDM Hydantoin Preservative
This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds
PEG-45M Slip Modifier
Helps a product spread more easily
Linalool Fragrance
Provides a distinctive, pleasant smell
Sodium benzoate Preservative
This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds
Limonene Fragrance
Provides a distinctive, pleasant smell
Magnesium Nitrate Viscosity Controlling Agent
Controls the density or thickness of a product
Citronellol Fragrance
Provides a distinctive, pleasant smell
Geraniol Fragrance
Provides a distinctive, pleasant smell
Phenoxyethanol Preservative
This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds
PPG-12 Viscosity Controlling Agent
Controls the density or thickness of a product
Silica Anticaking Agent
Helps to prevent the formation of lumps in the product.
Methylchloroisothiazolinone Preservative
This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds
Magnesium chloride Viscosity Controlling Agent
Controls the density or thickness of a product
Methylisothiazolinone Preservative
This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds