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VO5 Lifting Paste (Thicken Up)

To find out more about the ingredients used in the product and its function simply click on ingredient name. Due to limited space on pack, we also disclose a longer list of fragrance ingredients. For recently launched products or where the formulation has changed, this detailed fragrance information might not be immediately available as it takes time to update each product page.

We take great care to ensure information on this site is up to date. However, please always check the product packaging for the most up to date ingredients used.

All product names which include a date (month and year) are no longer manufactured.

Ingredient Function
Aqua Solvent
Dissolves substances or ingredients
Petrolatum Hair Conditioning Agent
Helps to improve the gloss, sheen and texture of your hair
Kaolin Opacifier
Makes the product appear more opaque or pearly
Cera Alba Emulsifier
Helps two or more liquids, that don't usually combine to form a single solution; often referred to as an 'emulsion'
Stearic Acid Emulsifier
Helps two or more liquids, that don't usually combine to form a single solution; often referred to as an 'emulsion'
PVP Fixing Agent
Helps to maintain the hold of your hair style
Glycol Stearate Skin Conditioning Agent
Helps to make your skin feel soft, smooth and supple.
Glyceryl stearate Emulsifier
Helps two or more liquids, that don't usually combine to form a single solution; often referred to as an 'emulsion'
Steareth-21 Emulsifier
Helps two or more liquids, that don't usually combine to form a single solution; often referred to as an 'emulsion'
PEG-100 Stearate Emulsifier
Helps two or more liquids, that don't usually combine to form a single solution; often referred to as an 'emulsion'
Propylene glycol Solvent
Dissolves substances or ingredients
Tridecyl Trimellitate Humectant
Helps to retain water in a product, in hair or the top layers of skin
Cetyl Alcohol Emulsion Stabiliser
Prevents a mixture from separating and helping to increase a product's shelf life
Parfum Fragrance
Provides a distinctive, pleasant smell
DMDM Hydantoin Preservative
This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds
Stearamide AMP Viscosity Controlling Agent
Controls the density or thickness of a product
Triethanolamine pH Adjuster
Controls the acidity / alkalinity balance of products
Disodium EDTA Sequestrant
Helps prevent impurities from water from causing adverse effects on product performance, appearance, or stability.
Linalool Fragrance
Provides a distinctive, pleasant smell
Hexyl Cinnamal Fragrance
Provides a distinctive, pleasant smell
Citronellol Fragrance
Provides a distinctive, pleasant smell
Limonene Fragrance
Provides a distinctive, pleasant smell
Butylphenyl Methylpropional Fragrance
Provides a distinctive, pleasant smell
Benzyl Salicylate Preservative
This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds
Iodopropynyl Butylcarbamate Preservative
This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds
CI 19140 Colourant
Colours the product, your hair or skin
Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde Fragrance
Provides a distinctive, pleasant smell
CI 17200 Colourant
Colours the product, your hair or skin
CI 42090 Colourant
Colours the product, your hair or skin
BHT Antioxidant
Helps to prevent reactions promoted by oxygen in the product, which can cause product spoilage.
Geraniol Fragrance
Provides a distinctive, pleasant smell
Benzyl alcohol Fragrance
Provides a distinctive, pleasant smell