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VO5 Shampoo Cherish My Colour

To find out more about the ingredients used in the product and its function simply click on ingredient name. Due to limited space on pack, we also disclose a longer list of fragrance ingredients. For recently launched products or where the formulation has changed, this detailed fragrance information might not be immediately available as it takes time to update each product page.

We take great care to ensure information on this site is up to date. However, please always check the product packaging for the most up to date ingredients used.

All product names which include a date (month and year) are no longer manufactured.

Ingredient Function
Aqua Solvent
Dissolves substances or ingredients
Sodium Laureth Sulfate Surfactant
An ingredient which helps to clean or remove dirt and oil, creating foam when used with water
Cocamidopropyl Betaine Surfactant
An ingredient which helps to clean or remove dirt and oil, creating foam when used with water
Sodium chloride Viscosity Controlling Agent
Controls the density or thickness of a product
Glycerin Humectant
Helps to retain water in a product, in hair or the top layers of skin
Dimethiconol Emulsifier
Helps two or more liquids, that don't usually combine to form a single solution; often referred to as an 'emulsion'
Parfum Fragrance
Provides a distinctive, pleasant smell
  • 2,6-Dimethyl-7-Octen-2-Ol

    • A fresh and clean citrus smell. This ingredient provides an alternative to citrus oils.

      Scent: Citrus

  • 2-T-Butylcyclohexyl Acetate

    • An apple, herbal scent. It is used in fruity and citrus fragrances for its light apple, pear aroma.

      Scent: Fruity

  • Benzyl Acetate

    • A fruity, banana fragrance reminiscent of jasmine. This ingredient is found in various flowers including jasmine and narsissus.

      Scent: Fruity

  • Dipropylene Glycol

    • An odourless ingredient that helps to dissolve solid fragrance ingredients in order to blend them with fragrances more easily.

      Scent:

  • Ethylene Brassylate

    • A powdery and floral musky scent full of softness. It can be used in all types of fragrance accords.

      Scent:

  • Gamma-Undecalactone

    • A milky and sweet peach scent. This ingredient is found in apple, raspberry, peach and apricot.

      Scent: Fruity

  • Methyldihydrojasmonate

    • A delicate and fresh jasmine scent.

      Scent: Floral

  • Orange oil, sweet, terpenes

    • A fresh, juicy, sweet orange scent that brings a fresh scent.

      Scent: Citrus

  • Phenoxyethyl Isobutyrate

    • A fruity and floral rosy scent underlined by sweet honey notes. This ingredient can also be found in floral scents such as rose or chamomile. It can be used in various fruity accords to give a juicy texture.

      Scent: Floral

Glycol Distearate Opacifier
Makes the product appear more opaque or pearly
Carbomer Viscosity Controlling Agent
Controls the density or thickness of a product
Mica Opacifier
Makes the product appear more opaque or pearly
Guar Hydroxypropyltrimonium Chloride Hair Conditioning Agent
Helps to improve the gloss, sheen and texture of your hair
Sodium hydroxide pH Adjuster
Controls the acidity / alkalinity balance of products
Citric acid pH Adjuster
Controls the acidity / alkalinity balance of products
TEA-Dodecylbenzenesulfonate Surfactant
An ingredient which helps to clean or remove dirt and oil, creating foam when used with water
CI 77891 Colourant
Colours the product, your hair or skin
TEA-Sulfate Surfactant
An ingredient which helps to clean or remove dirt and oil, creating foam when used with water
PEG-20 Castor Oil Emulsifier
Helps two or more liquids, that don't usually combine to form a single solution; often referred to as an 'emulsion'
DMDM Hydantoin Preservative
This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds
Disodium EDTA Sequestrant
Helps prevent impurities from water from causing adverse effects on product performance, appearance, or stability.
Linalool Fragrance
Provides a distinctive, pleasant smell
Hexyl Cinnamal Fragrance
Provides a distinctive, pleasant smell
Benzyl Salicylate Fragrance
Provides a distinctive, pleasant smell
Sodium benzoate Preservative
This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds
PEG-45M Hair Conditioning Agent
Helps to improve the gloss, sheen and texture of your hair
Limonene Fragrance
Provides a distinctive, pleasant smell
Phenoxyethanol Preservative
This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds
Magnesium Nitrate Hair Conditioning Agent
Helps to improve the gloss, sheen and texture of your hair
Butylphenyl Methylpropional Fragrance
Provides a distinctive, pleasant smell
Argania Spinosa Kernel Oil Hair Conditioning Agent
Helps to improve the gloss, sheen and texture of your hair
Persea Gratissima Oil Botanicals
Ingredients from herbs, roots, flowers, fruits, leaves or seeds
Prunus Armeniaca Kernel Oil Botanicals
Ingredients from herbs, roots, flowers, fruits, leaves or seeds
Simmondsia Chinensis Seed Oil Hair Conditioning Agent
Helps to improve the gloss, sheen and texture of your hair
Vitis Vinifera Seed Oil Botanicals
Ingredients from herbs, roots, flowers, fruits, leaves or seeds
Silk Amino Acids Hair Conditioning Agent
Helps to improve the gloss, sheen and texture of your hair
Ethylhexyl Methoxycinnamate UV Absorber
Helps to protect the product formulation from UV rays
Silica Bulking Agent
Diluant. Dilutes solids or liquids to allow for more accurate dosing
Methylchloroisothiazolinone Preservative
This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds
Magnesium chloride Viscosity Controlling Agent
Controls the density or thickness of a product
Methylisothiazolinone Preservative
This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds
Benzyl alcohol Fragrance
Provides a distinctive, pleasant smell
Imidazolidinyl Urea Preservative
This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds
Helianthus Annuus Seed Oil Hair Conditioning Agent
Helps to improve the gloss, sheen and texture of your hair
Rosmarinus Officinalis Leaf Extract Botanicals
Ingredients from herbs, roots, flowers, fruits, leaves or seeds
PPG-12 Viscosity Controlling Agent
Controls the density or thickness of a product