Skip to content

VO5 Shampoo Plump It Up

To find out more about the ingredients used in the product and its function simply click on ingredient name. Due to limited space on pack, we also disclose a longer list of fragrance ingredients. For recently launched products or where the formulation has changed, this detailed fragrance information might not be immediately available as it takes time to update each product page.

We take great care to ensure information on this site is up to date. However, please always check the product packaging for the most up to date ingredients used.

All product names which include a date (month and year) are no longer manufactured.

Ingredient Function
Aqua Solvent
Dissolves substances or ingredients
Sodium Laureth Sulfate Surfactant
An ingredient which helps to clean or remove dirt and oil, creating foam when used with water
Cocamidopropyl Betaine Surfactant
An ingredient which helps to clean or remove dirt and oil, creating foam when used with water
Sodium chloride Viscosity Controlling Agent
Controls the density or thickness of a product
Parfum Fragrance
Provides a distinctive, pleasant smell
  • 2,6-Dimethyl-7-Octen-2-Ol

    • A fresh and clean citrus smell. This ingredient provides an alternative to citrus oils.

      Scent: Citrus

  • 2-T-Butylcyclohexyl Acetate

    • An apple, herbal scent. It is used in fruity and citrus fragrances for its light apple, pear aroma.

      Scent: Fruity

  • Benzyl Acetate

    • A fruity, banana fragrance reminiscent of jasmine. This ingredient is found in various flowers including jasmine and narsissus.

      Scent: Fruity

  • Ethylene Brassylate

    • A powdery and floral musky scent full of softness. It can be used in all types of fragrance accords.

      Scent:

  • Gamma-Decalactone

    • A sweet and milky peach scent. This ingredient can be found in peach, apricot, red fruits and exotic fruits. It is used in many floral and fruity compositions.

      Scent: Fruity

  • Hexyl Acetate

    • A juicy and very textured pear note. This ingredient is found in many fruits such as apples, pears or plums.

      Scent: Fruity

  • Methyldihydrojasmonate

    • A delicate and fresh jasmine scent.

      Scent: Floral

  • Nopyl Acetate

    • A sweet, lavender scent with citrus and woody facets. It is mainly used in citrus, orange flower and lavender compositions. Due to its sweet piny facet, it is also used for red fruit fragrance notes.

      Scent:

  • Orange oil, sweet, terpenes

    • A fresh, juicy, sweet orange scent that brings a fresh scent.

      Scent: Citrus

Citric acid pH Adjuster
Controls the acidity / alkalinity balance of products
Linalool Fragrance
Provides a distinctive, pleasant smell
PEG-20 Castor Oil Emulsifier
Helps two or more liquids, that don't usually combine to form a single solution; often referred to as an 'emulsion'
DMDM Hydantoin Preservative
This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds
Disodium EDTA Sequestrant
Helps prevent impurities from water from causing adverse effects on product performance, appearance, or stability.
Limonene Fragrance
Provides a distinctive, pleasant smell
Polyquaternium-10 Hair Conditioning Agent
Helps to improve the gloss, sheen and texture of your hair
Citronellol Fragrance
Provides a distinctive, pleasant smell
Hexyl Cinnamal Fragrance
Provides a distinctive, pleasant smell
Sodium benzoate Preservative
This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds
Benzyl Salicylate Fragrance
Provides a distinctive, pleasant smell
Benzyl alcohol Fragrance
Provides a distinctive, pleasant smell
Butylphenyl Methylpropional Fragrance
Provides a distinctive, pleasant smell
Magnesium Nitrate Hair Conditioning Agent
Helps to improve the gloss, sheen and texture of your hair
Sodium hydroxide pH Adjuster
Controls the acidity / alkalinity balance of products
Argania Spinosa Kernel Oil Botanicals
Ingredients from herbs, roots, flowers, fruits, leaves or seeds
Persea Gratissima Oil Skin Conditioning Agent
Helps to make your skin feel soft, smooth and supple.
Prunus Armeniaca Kernel Oil Botanicals
Ingredients from herbs, roots, flowers, fruits, leaves or seeds
Simmondsia Chinensis Seed Oil Botanicals
Ingredients from herbs, roots, flowers, fruits, leaves or seeds
Vitis Vinifera Seed Oil Botanicals
Ingredients from herbs, roots, flowers, fruits, leaves or seeds
Hydrolyzed Collagen Hair Conditioning Agent
Helps to improve the gloss, sheen and texture of your hair
Hydrolyzed Elastin Hair Conditioning Agent
Helps to improve the gloss, sheen and texture of your hair
Methylchloroisothiazolinone Preservative
This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds
Isopropyl alcohol Viscosity Controlling Agent
Controls the density or thickness of a product
Sodium acetate pH Adjuster
Controls the acidity / alkalinity balance of products
Magnesium chloride Viscosity Controlling Agent
Controls the density or thickness of a product
Methylisothiazolinone Preservative
This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds
Phenoxyethanol Preservative
This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds
Potassium sorbate Preservative
This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds
Salicylic Acid Preservative
This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds
Helianthus Annuus Seed Oil Botanicals
Ingredients from herbs, roots, flowers, fruits, leaves or seeds
Rosmarinus Officinalis Leaf Extract Botanicals
Ingredients from herbs, roots, flowers, fruits, leaves or seeds
PPG-12 Viscosity Controlling Agent
Controls the density or thickness of a product