VO5 Shampoo Plump It Up

To find out more about the ingredients used in the product and its function simply click on ingredient name. Due to limited space on pack, we also disclose a longer list of fragrance ingredients. For recently launched products or where the formulation has changed, this detailed fragrance information might not be immediately available as it takes time to update each product page.

We take great care to ensure information on this site is up to date. However, please always check the product packaging for the most up to date ingredients used.

All product names which include a date (month and year) are no longer manufactured.

Ingredient	Function
Aqua	Solvent Dissolves substances or ingredients
Sodium Laureth Sulfate	Surfactant An ingredient which helps to clean or remove dirt and oil, creating foam when used with water
Cocamidopropyl Betaine	Surfactant An ingredient which helps to clean or remove dirt and oil, creating foam when used with water
Sodium chloride	Viscosity Controlling Agent Controls the density or thickness of a product
Parfum	Fragrance Provides a distinctive, pleasant smell 2,6-Dimethyl-7-Octen-2-Ol A fresh and clean citrus smell. This ingredient provides an alternative to citrus oils. Scent: Citrus 2-T-Butylcyclohexyl Acetate An apple, herbal scent. It is used in fruity and citrus fragrances for its light apple, pear aroma. Scent: Fruity Benzyl Acetate A fruity, banana fragrance reminiscent of jasmine. This ingredient is found in various flowers including jasmine and narsissus. Scent: Fruity Ethylene Brassylate A powdery and floral musky scent full of softness. It can be used in all types of fragrance accords. Scent: Gamma-Decalactone A sweet and milky peach scent. This ingredient can be found in peach, apricot, red fruits and exotic fruits. It is used in many floral and fruity compositions. Scent: Fruity Hexyl Acetate A juicy and very textured pear note. This ingredient is found in many fruits such as apples, pears or plums. Scent: Fruity Methyldihydrojasmonate A delicate and fresh jasmine scent. Scent: Floral Nopyl Acetate A sweet, lavender scent with citrus and woody facets. It is mainly used in citrus, orange flower and lavender compositions. Due to its sweet piny facet, it is also used for red fruit fragrance notes. Scent: Orange oil, sweet, terpenes A fresh, juicy, sweet orange scent that brings a fresh scent. Scent: Citrus
Citric acid	pH Adjuster Controls the acidity / alkalinity balance of products
Linalool	Fragrance Provides a distinctive, pleasant smell
PEG-20 Castor Oil	Emulsifier Helps two or more liquids, that don't usually combine to form a single solution; often referred to as an 'emulsion'
DMDM Hydantoin	Preservative This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds
Disodium EDTA	Sequestrant Helps prevent impurities from water from causing adverse effects on product performance, appearance, or stability.
Limonene	Fragrance Provides a distinctive, pleasant smell
Polyquaternium-10	Hair Conditioning Agent Helps to improve the gloss, sheen and texture of your hair
Citronellol	Fragrance Provides a distinctive, pleasant smell
Hexyl Cinnamal	Fragrance Provides a distinctive, pleasant smell
Sodium benzoate	Preservative This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds
Benzyl Salicylate	Fragrance Provides a distinctive, pleasant smell
Benzyl alcohol	Fragrance Provides a distinctive, pleasant smell
Butylphenyl Methylpropional	Fragrance Provides a distinctive, pleasant smell
Magnesium Nitrate	Hair Conditioning Agent Helps to improve the gloss, sheen and texture of your hair
Sodium hydroxide	pH Adjuster Controls the acidity / alkalinity balance of products
Argania Spinosa Kernel Oil	Botanicals Ingredients from herbs, roots, flowers, fruits, leaves or seeds
Persea Gratissima Oil	Skin Conditioning Agent Helps to make your skin feel soft, smooth and supple.
Prunus Armeniaca Kernel Oil	Botanicals Ingredients from herbs, roots, flowers, fruits, leaves or seeds
Simmondsia Chinensis Seed Oil	Botanicals Ingredients from herbs, roots, flowers, fruits, leaves or seeds
Vitis Vinifera Seed Oil	Botanicals Ingredients from herbs, roots, flowers, fruits, leaves or seeds
Hydrolyzed Collagen	Hair Conditioning Agent Helps to improve the gloss, sheen and texture of your hair
Hydrolyzed Elastin	Hair Conditioning Agent Helps to improve the gloss, sheen and texture of your hair
Methylchloroisothiazolinone	Preservative This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds
Isopropyl alcohol	Viscosity Controlling Agent Controls the density or thickness of a product
Sodium acetate	pH Adjuster Controls the acidity / alkalinity balance of products
Magnesium chloride	Viscosity Controlling Agent Controls the density or thickness of a product
Methylisothiazolinone	Preservative This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds
Phenoxyethanol	Preservative This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds
Potassium sorbate	Preservative This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds
Salicylic Acid	Preservative This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds
Helianthus Annuus Seed Oil	Botanicals Ingredients from herbs, roots, flowers, fruits, leaves or seeds
Rosmarinus Officinalis Leaf Extract	Botanicals Ingredients from herbs, roots, flowers, fruits, leaves or seeds
PPG-12	Viscosity Controlling Agent Controls the density or thickness of a product