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VO5 Straightening Lotion (Smoothly Does It)

To find out more about the ingredients used in the product and its function simply click on ingredient name. Due to limited space on pack, we also disclose a longer list of fragrance ingredients. For recently launched products or where the formulation has changed, this detailed fragrance information might not be immediately available as it takes time to update each product page.

We take great care to ensure information on this site is up to date. However, please always check the product packaging for the most up to date ingredients used.

All product names which include a date (month and year) are no longer manufactured.

Ingredient Function
Aqua Solvent
Dissolves substances or ingredients
Polyquaternium-28 Film Former
Helps provide a smooth, consistent coverage when applied
Cyclopentasiloxane Hair Conditioning Agent
Helps to improve the gloss, sheen and texture of your hair
Amodimethicone Hair Conditioning Agent
Helps to improve the gloss, sheen and texture of your hair
Caprylic/Capric Triglyceride Hair Conditioning Agent
Helps to improve the gloss, sheen and texture of your hair
Cetyl Alcohol Emulsifier
Helps two or more liquids, that don't usually combine to form a single solution; often referred to as an 'emulsion'
Stearamidopropyl Dimethylamine Emulsifier
Helps two or more liquids, that don't usually combine to form a single solution; often referred to as an 'emulsion'
Cyclohexasiloxane Hair Conditioning Agent
Helps to improve the gloss, sheen and texture of your hair
Polyquaternium Crosspolymer-3 Viscosity Controlling Agent
Controls the density or thickness of a product
Dimethicone Hair Conditioning Agent
Helps to improve the gloss, sheen and texture of your hair
Glycerin Humectant
Helps to retain water in a product, in hair or the top layers of skin
Phenoxyethanol Preservative
This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds
Paraffinum Liquidum Hair Conditioning Agent
Helps to improve the gloss, sheen and texture of your hair
Parfum Fragrance
Provides a distinctive, pleasant smell
Aspartic acid
Distearoylethyl Dimonium Chloride Hair Conditioning Agent
Helps to improve the gloss, sheen and texture of your hair
PVM/MA Copolymer Emulsion Stabiliser
Prevents a mixture from separating and helping to increase a product's shelf life
DMDM Hydantoin Preservative
This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds
Cetearyl Alcohol Emulsifier
Helps two or more liquids, that don't usually combine to form a single solution; often referred to as an 'emulsion'
Acrylamidopropyltrimonium Chloride/Acrylamide Copolymer Film Former
Helps provide a smooth, consistent coverage when applied
Sorbitan Oleate Emulsifier
Helps two or more liquids, that don't usually combine to form a single solution; often referred to as an 'emulsion'
Limonene Fragrance
Provides a distinctive, pleasant smell
Trideceth-6 Emulsifier
Helps two or more liquids, that don't usually combine to form a single solution; often referred to as an 'emulsion'
Caprylyl Glycol Preservative
This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds
Hexyl Cinnamal Fragrance
Provides a distinctive, pleasant smell
C11-13 Isoparaffin Solvent
Dissolves substances or ingredients
Sodium hydroxide pH Adjuster
Controls the acidity / alkalinity balance of products
Butylphenyl Methylpropional Fragrance
Provides a distinctive, pleasant smell
Linalool Fragrance
Provides a distinctive, pleasant smell
Butylene Glycol Humectant
Helps to retain water in a product, in hair or the top layers of skin
Iodopropynyl Butylcarbamate Preservative
This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds
Benzyl Salicylate Fragrance
Provides a distinctive, pleasant smell
Lecithin Emulsion Stabiliser
Prevents a mixture from separating and helping to increase a product's shelf life
Hydroxycitronellal Fragrance
Provides a distinctive, pleasant smell
Citronellol Fragrance
Provides a distinctive, pleasant smell
Coumarin Fragrance
Provides a distinctive, pleasant smell
Geraniol Fragrance
Provides a distinctive, pleasant smell
Polysorbate 20 Emulsifier
Helps two or more liquids, that don't usually combine to form a single solution; often referred to as an 'emulsion'
Hydrolyzed Keratin Hair Conditioning Agent
Helps to improve the gloss, sheen and texture of your hair
Benzyl alcohol Fragrance
Provides a distinctive, pleasant smell
Ascorbic acid Hair Conditioning Agent
Helps to improve the gloss, sheen and texture of your hair
Panthenol Hair Conditioning Agent
Helps to improve the gloss, sheen and texture of your hair
Tocopheryl Acetate Hair Conditioning Agent
Helps to improve the gloss, sheen and texture of your hair
Biotin Hair Conditioning Agent
Helps to improve the gloss, sheen and texture of your hair
Citric Acid
Niacinamide Hair Conditioning Agent
Helps to improve the gloss, sheen and texture of your hair
Potassium sorbate Preservative
This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds