Aluminium salts
Aluminium salts have been used for over half a century as the active ingredient in antiperspirants to control sweat and associated body odour.
Your ingredient questions answered
We are often asked questions about the ingredients we use in our products. Afterall, it’s only natural to care about the products you use at home and put on your body.
Controlling impurities
Slight impurities (known as ‘traces’ or ‘trace contaminants’) can occur in some products – either because they are naturally present in raw materials, or because they arise during the manufacturing process.
Fluoride
Having strong, healthy teeth and gums is essential to people’s health and wellbeing. Regular brushing with toothpaste containing fluoride helps prevent cavities and improves oral hygiene.
Fragrances
Many people enjoy using fragranced products. To create them we only use high-quality ingredients that meet global standards set by the International Fragrance Research Association (IFRA).
Ingredients glossary
Look up different ingredient types and why we use them.
How do we choose our ingredients?
Our ingredient standards are determined by three key factors: our own internal safety assessments, laws and regulations, and changing consumer preferences.