To find out more about the ingredients used in the product and its function simply click on ingredient name. Due to limited space on pack, we also disclose a longer list of fragrance ingredients. For recently launched products or where the formulation has changed, this detailed fragrance information might not be immediately available as it takes time to update each product page.
We take great care to ensure information on this site is up to date. However, please always check the product packaging for the most up to date ingredients used.
All product names which include a date (month and year) are no longer manufactured.
| Ingredient | Function |
|---|---|
| Sodium Carbonate |
Builder
Reduces water hardness, makes cleaning products more effective |
| Sodium Sulfate |
Bulking Agent
Diluant. Dilutes solids or liquids to allow for more accurate dosing |
| Sodium C10-13 Alkyl Benzenesulfonate |
Surfactant
An ingredient which helps to clean or remove dirt and oil, creating foam when used with water |
| Sodium Silicate |
Builder
Reduces water hardness, makes cleaning products more effective |
| Zeolite |
Builder
Reduces water hardness, makes cleaning products more effective |
| Sodium Citrate |
Builder
Reduces water hardness, makes cleaning products more effective |
| Sodium Bicarbonate |
Builder
Reduces water hardness, makes cleaning products more effective |
| C12-18 Pareth-7 |
Surfactant
An ingredient which helps to clean or remove dirt and oil, creating foam when used with water |
| Parfum |
Fragrance
Provides a distinctive, pleasant smell |
| Fatty acids, C14-18 and C16-18-unsatd., sodium salts |
Surfactant
An ingredient which helps to clean or remove dirt and oil, creating foam when used with water |
| Sodium Acrylic Acid/MA Copolymer |
Structurant
Gives a product form or shape |
| Bentonite |
Softness Extender
Makes a softening agent more effective and last longer |
| Aqua |
Bulking Agent
Diluant. Dilutes solids or liquids to allow for more accurate dosing |
| Sodium Diethylenetriamine Pentamethylene Phosphonate |
Sequestrant
Helps prevent impurities from water from causing adverse effects on product performance, appearance, or stability. |
| Sodium Carbonate Peroxide |
Oxidising Agent
In laundry and household care products stains are removed by oxidation (bleaching). |
| Cellulose Gum |
Anti-redeposition Agent
Helps prevent the removed dirt in washing water from reattaching to a surface |
| Sodium Chloride |
Process by-product
A secondary component/ingredient which is created when making the product |
| Disodium Anilinomorpholinotriazinylaminostilbenesulfonate |
Optical Brightener
Provides additional brightness to the surface to which product is applied. |
| Dimethicone |
Antifoaming Agent
Prevents excessive foam or bubbles forming when a product is used |
| Linalool |
Fragrance
Provides a distinctive, pleasant smell |
| Hexyl Cinnamal |
Fragrance
Provides a distinctive, pleasant smell |
| Coumarin |
Fragrance
Provides a distinctive, pleasant smell |
| Kaolin |
Bulking Agent
Diluant. Dilutes solids or liquids to allow for more accurate dosing |
| Subtilisin |
Enzyme
Boosts the cleaning properties of a product to help remove specific stains at lower temperatures e.g. fats, egg, blood. |
| Cellulose |
Binder
Helps materials to bind or stick together |
| Limonene |
Fragrance
Provides a distinctive, pleasant smell |
| Peptides, salts, sugars from fermentation (process) |
Process by-product
A secondary component/ingredient which is created when making the product |
| Eugenol |
Fragrance
Provides a distinctive, pleasant smell |
| Methoxypolyoxymethylene Melamine |
Film Former
Helps provide a smooth, consistent coverage when applied |
| Dextrin |
Binder
Helps materials to bind or stick together |
| Calcium Carbonate |
Bulking Agent
Diluant. Dilutes solids or liquids to allow for more accurate dosing |
| PEG-75 |
Binder
Helps materials to bind or stick together |
| CI 45100 |
Colourant
Colours the product, your hair or skin |
| CI 61585 |
Colourant
Colours the product, your hair or skin |
| CI 12490 |
Colourant
Colours the product, your hair or skin |
