Toni&Guy Shampoo Normal (Cleanse)
To find out more about the ingredients used in the product and its function simply click on ingredient name. Due to limited space on pack, we also disclose a longer list of fragrance ingredients. For recently launched products or where the formulation has changed, this detailed fragrance information might not be immediately available as it takes time to update each product page.
We take great care to ensure information on this site is up to date. However, please always check the product packaging for the most up to date ingredients used.
All product names which include a date (month and year) are no longer manufactured.
Ingredients
Aqua (Solvent)
Dissolves substances or ingredients
Sodium Laureth Sulfate (Surfactant)
An ingredient which helps to clean or remove dirt and oil, creating foam when used with water
Cocamidopropyl Betaine (Surfactant)
An ingredient which helps to clean or remove dirt and oil, creating foam when used with water
Sodium chloride (Viscosity Controlling Agent)
Controls the density or thickness of a product
Glycol Distearate (Opacifier)
Makes the product appear more opaque or pearly
Parfum (Fragrance)
Provides a distinctive, pleasant smell
Glycerin (Humectant)
Helps to retain water in a product, in hair or the top layers of skin
Carbomer (Viscosity Controlling Agent)
Controls the density or thickness of a product
Dimethiconol (Hair Conditioning Agent)
Helps to improve the gloss, sheen and texture of your hair
Guar Hydroxypropyltrimonium Chloride (Hair Conditioning Agent)
Helps to improve the gloss, sheen and texture of your hair
Cocamide MEA (Surfactant)
An ingredient which helps to clean or remove dirt and oil, creating foam when used with water
Sodium hydroxide (pH Adjuster)
Controls the acidity / alkalinity balance of products
Citric acid (pH Adjuster)
Controls the acidity / alkalinity balance of products
Disodium EDTA (Sequestrant)
Helps prevent impurities from water from causing adverse effects on product performance, appearance, or stability.
TEA-Dodecylbenzenesulfonate (Emulsifier)
Helps two or more liquids, that don't usually combine to form a single solution; often referred to as an 'emulsion'
TEA-Sulfate (Emulsion Stabiliser)
Prevents a mixture from separating and helping to increase a product's shelf life
DMDM Hydantoin (Preservative)
This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds
PEG-45M (Slip Modifier)
Helps a product spread more easily
Linalool (Fragrance)
Provides a distinctive, pleasant smell
Sodium benzoate (Preservative)
This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds
Limonene (Fragrance)
Provides a distinctive, pleasant smell
Magnesium Nitrate (Viscosity Controlling Agent)
Controls the density or thickness of a product
Citronellol (Fragrance)
Provides a distinctive, pleasant smell
Geraniol (Fragrance)
Provides a distinctive, pleasant smell
Phenoxyethanol (Preservative)
This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds
PPG-12 (Viscosity Controlling Agent)
Controls the density or thickness of a product
Silica (Anticaking Agent)
Helps to prevent the formation of lumps in the product.
Methylchloroisothiazolinone (Preservative)
This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds
Magnesium chloride (Viscosity Controlling Agent)
Controls the density or thickness of a product
Methylisothiazolinone (Preservative)
This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds
