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VO5 Paste Lifting (Men)

To find out more about the ingredients used in the product and its function simply click on ingredient name. Due to limited space on pack, we also disclose a longer list of fragrance ingredients. For recently launched products or where the formulation has changed, this detailed fragrance information might not be immediately available as it takes time to update each product page.

We take great care to ensure information on this site is up to date. However, please always check the product packaging for the most up to date ingredients used.

All product names which include a date (month and year) are no longer manufactured.

Ingredient Function
Aqua Solvent
Dissolves substances or ingredients
Petrolatum Skin Conditioning Agent
Helps to make your skin feel soft, smooth and supple.
Kaolin Absorbent
Helps to absorb fluids like water or oil
Cera Alba Emulsifier
Helps two or more liquids, that don't usually combine to form a single solution; often referred to as an 'emulsion'
Stearic Acid Emulsifier
Helps two or more liquids, that don't usually combine to form a single solution; often referred to as an 'emulsion'
PVP Fixing Agent
Helps to maintain the hold of your hair style
Glycol Stearate Skin Conditioning Agent
Helps to make your skin feel soft, smooth and supple.
Glyceryl stearate Surfactant
An ingredient which helps to clean or remove dirt and oil, creating foam when used with water
Steareth-21 Emulsifier
Helps two or more liquids, that don't usually combine to form a single solution; often referred to as an 'emulsion'
PEG-100 Stearate Surfactant
An ingredient which helps to clean or remove dirt and oil, creating foam when used with water
Propylene glycol Solvent
Dissolves substances or ingredients
Tridecyl Trimellitate Hair Conditioning Agent
Helps to improve the gloss, sheen and texture of your hair
Phenoxyethanol Preservative
This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds
Cetyl Alcohol Emulsion Stabiliser
Prevents a mixture from separating and helping to increase a product's shelf life
Parfum Fragrance
Provides a distinctive, pleasant smell
  • 2,6-Dimethyl-7-Octen-2-Ol

    • A fresh and clean citrus smell. This ingredient provides an alternative to citrus oils.

      Scent: Citrus

  • 2-T-Butylcyclohexyl Acetate

    • An apple, herbal scent. It is used in fruity and citrus fragrances for its light apple, pear aroma.

      Scent: Fruity

  • Allyl Heptanoate

    • A fruity note similar to pineapple with nuances reminiscent of banana. It performs very well in fragrances that contain exotic fruity characters.

      Scent: Fruity

  • Dipropylene Glycol

    • An odourless ingredient that helps to dissolve solid fragrance ingredients in order to blend them with fragrances more easily.

      Scent:

  • Methyldihydrojasmonate

    • A delicate and fresh jasmine scent.

      Scent: Floral

  • Nopyl Acetate

    • A sweet, lavender scent with citrus and woody facets. It is mainly used in citrus, orange flower and lavender compositions. Due to its sweet piny facet, it is also used for red fruit fragrance notes.

      Scent:

  • Orange oil, sweet, terpenes

    • A fresh, juicy, sweet orange scent that brings a fresh scent.

      Scent: Citrus

  • Pentadecalactone

    • An elegant, musky scent with sophisticated balsamic notes. It adds intensity and roundness to a wide variety of fragrances.

      Scent:

  • Phenoxyethyl Isobutyrate

    • A fruity and floral rosy scent underlined by sweet honey notes. This ingredient can also be found in floral scents such as rose or chamomile. It can be used in various fruity accords to give a juicy texture.

      Scent: Floral

Caprylyl Glycol Preservative
This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds
Triethanolamine Emulsifier
Helps two or more liquids, that don't usually combine to form a single solution; often referred to as an 'emulsion'
Stearamide AMP Viscosity Controlling Agent
Controls the density or thickness of a product
Disodium EDTA Sequestrant
Helps prevent impurities from water from causing adverse effects on product performance, appearance, or stability.
Linalool Fragrance
Provides a distinctive, pleasant smell
Hexyl Cinnamal Fragrance
Provides a distinctive, pleasant smell
Citronellol Fragrance
Provides a distinctive, pleasant smell
Limonene Fragrance
Provides a distinctive, pleasant smell
Butylphenyl Methylpropional Fragrance
Provides a distinctive, pleasant smell
Benzyl Salicylate Fragrance
Provides a distinctive, pleasant smell
CI 19140 Colourant
Colours the product, your hair or skin
CI 17200 Colourant
Colours the product, your hair or skin
CI 42090 Colourant
Colours the product, your hair or skin
Sodium chloride Viscosity Controlling Agent
Controls the density or thickness of a product
Sodium sulfate Viscosity Controlling Agent
Controls the density or thickness of a product
BHT Antioxidant
Helps to prevent reactions promoted by oxygen in the product, which can cause product spoilage.
Geraniol Fragrance
Provides a distinctive, pleasant smell
Benzyl alcohol Fragrance
Provides a distinctive, pleasant smell