Sodium Sulfate (Builder)
Reduces water hardness, makes cleaning products more effective
Sodium Dodecylbenzenesulfonate (Surfactant)
An ingredient which helps to clean or remove dirt and oil, creating foam when used with water
Sodium Lauryl Sulfate (Emulsifier)
Helps two or more liquids, that don't usually combine to form a single solution; often referred to as an 'emulsion'
Ethoxylated alcohols (Solubiliser)
Helps an ingredient in the product dissolve better
Parfum (Fragrance)
Provides a distinctive, pleasant smell
Glycerin (Humectant)
Helps to retain water in a product, in hair or the top layers of skin
Linalool (Fragrance)
Provides a distinctive, pleasant smell
Amyl Cinnamal (Fragrance)
Provides a distinctive, pleasant smell
Titanium Dioxide (Colourant)
Colours the product, your hair or skin
Limonene (Fragrance)
Provides a distinctive, pleasant smell
Geraniol (Fragrance)
Provides a distinctive, pleasant smell
Citral (Fragrance)
Provides a distinctive, pleasant smell
Polymeric Violet Colourant (Colourant)
Colours the product, your hair or skin