Sodium Sulfate (Builder)
Reduces water hardness, makes cleaning products more effective
Sodium Dodecylbenzenesulfonate (Surfactant)
An ingredient which helps to clean or remove dirt and oil, creating foam when used with water
Sodium Lauryl Sulfate (Emulsifier)
Helps two or more liquids, that don't usually combine to form a single solution; often referred to as an 'emulsion'
Non-ionic surfactants (Solubiliser)
Helps an ingredient in the product dissolve better
Parfum (Fragrance)
Provides a distinctive, pleasant smell
Linalool (Fragrance)
Provides a distinctive, pleasant smell
Glycerin (Humectant)
Helps to retain water in a product, in hair or the top layers of skin
Aqua (Solvent)
Dissolves substances or ingredients
Titanium Dioxide (Colourant)
Colours the product, your hair or skin
Coumarin (Fragrance)
Provides a distinctive, pleasant smell
Citronellol (Fragrance)
Provides a distinctive, pleasant smell
Geraniol (Fragrance)
Provides a distinctive, pleasant smell
Citral (Fragrance)
Provides a distinctive, pleasant smell
Limonene (Fragrance)
Provides a distinctive, pleasant smell
Eugenol (Fragrance)
Provides a distinctive, pleasant smell
Polymeric Orange Colourant (Colourant)
Colours the product, your hair or skin
Polymeric Pink Colourant (Colourant)
Colours the product, your hair or skin